Specialist, CRM Marketing

Specialist, CRM Marketing - Santiago, Chile

Do you have experience working with owned marketing channels and want to drive success across a multi-dimensional organization? Are you ready to apply your marketing skills to our global money transfer service? Are you someone who keeps up with the rapidly evolving technologies and capabilities within email and in-app marketing? Does joining a global company that invests in its people and builds their capabilities to adapt, develop, and innovate sound interesting to you? Then it's time to join Western Union as a Specialist, CRM Marketing.

Western Union powers your pursuit.

In this pivotal role, you will assist with all aspects of retention and engagement marketing strategy, planning, and performance, ensuring successful achievement of all KPIs for the LACA market. This includes working with internal stakeholders to translate key business objectives into marketing that reaches and engages our current customers. You will be part of a team that supports the LACA product and marketing groups and is counted on to drive retention and engagement efforts that result in Western Union's continued growth in the space.

Role Responsibilities

-Act as the day-to-day contact for retention and engagement strategy and campaigns across channels that include email, in-app, blogs, app/website, and other CRM-based marketing efforts.
-Responsible for supporting and managing initial planning, monitoring, optimization, and analysis, including developing campaign calendars and briefs.
-Drive key business requirements for the LACA business segments across channels; requires ability to analyze data, read reporting, recommend changes and optimizations as required based on ongoing monitoring of performance.
-Manage opportunities and communication strategy across digital platforms (app/website).
-Work closely with our Lifecycle and Customer Engagement teams to design plans, outline objectives, implement testing, report, and hit key KPIs for each of the business deliverables, as outlined in the plans.
-Identify and investigate new opportunities and areas for growth/expansion to improve current marketing efforts, ensuring strategies fit within the overall LACA marketing plans.
-Current working knowledge and executions across marketing channels including email and in-app marketing, as well as cross-channel integrations with paid media.
-Manage local Blog Pages strategy and all related themes, in partnership with a social agency and internal teams.
-Must be able to work well across multiple departments within the organization including brand, media, creative, legal, product, pricing, and global marketing to identify key requirements and leverage assets that will assist in driving growth.
-Manage end-to-end retention/engagement campaign lifecycle, from brief to completion, including legal review and internal approvals and signoffs.

Role Requirements

-Bachelor’s degree in marketing or equivalent experience preferred.
-2-5 years of retention/engagement marketing experience specific to Digital channels.
-Experience with email and in-app marketing tools including Salesforce Marketing Cloud, mParticle, Kochava, etc.
-Ability to operate independently in a fast-paced environment and run multiple campaigns through different phases of execution and languages across the region.
-Spanish native speaker and professional proficiency in English is required. Portuguese is a plus!
-Availability for travelling.
-A strong desire to learn.
-We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Chile-specific benefits include:

-Christmas bonus
-Bonus for national holiday
-Health insurance
-Life Insurance
-Dental Insurance

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.